Getting a tech start-up off the ground is an involved process with lots of moving parts to juggle, from loans to occupancy to IT department to employees. But one of the most important pieces to get right is your start-up’s level of technological health and readiness. After all, an office replete with a comprehensive technological..
Once you’ve developed a user-friendly website and are maintaining a strong online presence, the next step is to focus on getting all of your website’s viewers to purchase your products and start making sales. Rather than focusing on bringing thousands of people to your site every day, it can be very beneficial to focus some..
Every small business needs a website, regardless of what type of business it is, how strong its offline marketing is, or even how good its Facebook page is. Your company website acts as the gateway to your business, providing potential customers with valuable information and giving a first impression for people who find you online…
The “nut hand” in poker is the strongest playable hand, guaranteeing a win for that deal. In this metaphorical situation, the rest of the table might not know you have the winning hand, but you know and you make bets accordingly. When tackling online marketing for your business, consider where you place your biggest bets,..
Retargeting an audience is challenging, creative and can be fraught with potholes and road blocks. When your marketing strategy involves retargeting customers, you have multiple options. In most cases, your success is heavily dependent on your retargeting campaign ads and approach. Focusing on retargeting can spearhead a successful marketing campaign with a new demographic customer..
How can we entice our customers to buy more products? Customer support is a process of building relationships on a long term basis and enhance the reputation of the service as well. A glance at the 5 golden rules for developing customer support is depicted below (1) Show respect- Never disregard the fact that the..
Image courtesy of cocoate.com There are many ways to market your small or online business. You can send out flyers, postcard or other mail-based advertisements. You can pay for ads to run on different television networks and radio stations. Or, you can take advantage of the multitude of potential customers through online marketing techniques such..
From creativity to the potential for high earnings, there are many positive aspects of creating a professional landscaping business. However, this field does require a great deal of knowledge and experience if you want to enter the job market and become successful. Client-facing knowledge Before the creative aspects of landscape design even come into play,..
Cloud computing is no longer a mysterious term that only tech journalists throw around. Nowadays, everyone from business leaders to entry level office workers are supposed to already know what it is. Unfortunately, it’s hard to find information on cloud computing that’s written simply enough for someone without IT knowledge to understand. In a nutshell,..
We’ve all signed up for a great email newsletter or two at some point. Some of them we may look forward to, and others we may just automatically toss in the trash bin. What makes us do that? Conversely, what makes a good newsletter worth looking forward to? Why do we love some and hate..