When trying to grow their brand, new businesses have multiple strategies at their disposal. Two of the most effective strategies available to young entrepreneurs to help them improve their marketing efforts are Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Unfortunately, many young business owners incorporate a company to bring their product or service to people,..
An elevator pitch is a potentially useful tool to help you and your company network and generate new business and opportunities. But just what is an elevator pitch? Also known as an elevator speech or elevator statement, an elevator pitch is a short, persuasive speech that clearly states what you or your company does. A..
Improving site conversions is one of the most important things for your business. You may have a significant amount of traffic, but if enough of them aren’t being converted to customers, you don’t have what’s needed on your website. There is a variety of methods that you can try in order to make some improvements..
As an employer, you have a vested interested in making sure your employees are professional and knowledgeable in their field. By sending an employee on a part-time degree course, your business can benefit in a number of different ways. Thousands of businesses already have an education program in place where they encourage, and sometimes even..
In a world where the majority of business transactions and operations take place in digital form, having a solid backup isn’t just precautionary—it’s absolutely critical. The cloud has increased storage and cost efficiency across industries, but the hype surrounding its innovations often overshadows its applicable potential. To discover how to integrate disaster recovery (DR) via..
The world changes. People change. Technology, tastes and times change. If you want your company to have any staying power, you must regularly re-evaluate and, if necessary, tweak your brand in order to ride these waves of change and keep your brand identity above water. To effectively evaluate your brand in the marketplace, look at..
Starting a business is both exciting and overwhelming. Although you’re optimistic for your new company, you may also feel nervous, especially since many startups fail within the first five years of their operations. One of the most common reasons for startup failure stems from the inability to handle rapid growth in the first few years..
One of the most important tasks when formulating your digital marketing strategy is developing a great domain name for your website. A domain name functions as part of your branding campaign, so it should distinguish your company or blog from the crowd. Make sure it conveys a little about who you are and what you do. Creating an..
As the owner of a website, you likely check your site’s stats daily to get a solid picture of your readership. But what should you do if your numbers aren’t steadily increasing? Answer: Make your site more socially shareable. In today’s market, it’s difficult for a business to survive without engaging its core audience via..
In today’s technologically advanced world, email is an essential part of any business’s means of communication. Depending on your preferences, you can choose to host your business email accounts on an in-house server or in the cloud. Although both choices have pros and cons, the cloud offers some significant advantages over in-house servers, thus making..