SEO-v-PPC

When trying to grow their brand, new businesses have multiple strategies at their disposal. Two of the most effective strategies available to young entrepreneurs to help them improve their marketing efforts are Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Unfortunately, many young business owners incorporate a company to bring their product or service to people,..

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In a world where the majority of business transactions and operations take place in digital form, having a solid backup isn’t just precautionary—it’s absolutely critical. The cloud has increased storage and cost efficiency across industries, but the hype surrounding its innovations often overshadows its applicable potential. To discover how to integrate disaster recovery (DR) via..

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Starting a business is both exciting and overwhelming. Although you’re optimistic for your new company, you may also feel nervous, especially since many startups fail within the first five years of their operations. One of the most common reasons for startup failure stems from the inability to handle rapid growth in the first few years..

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One of the most important tasks when formulating your digital marketing strategy is developing a great domain name for your website. A domain name functions as part of your branding campaign, so it should distinguish your company or blog from the crowd. Make sure it conveys a little about who you are and what you do. Creating an..

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