Once you’ve developed a user-friendly website and are maintaining a strong online presence, the next step is to focus on getting all of your website’s viewers to purchase your products and start making sales. Rather than focusing on bringing thousands of people to your site every day, it can be very beneficial to focus some energy and time on getting each person who views your website to purchase a product. Even the most popular websites can’t maintain a business if those who view the page never make a purchase. The following tips are five simple things that you can do to increase website conversion, and get your viewers to start buying your products.
1. Make It Easy
How easy is it to use your website? Can the average viewer figure out how to make a purchase with a few simple steps? If your website is too complicated and isn’t user-friendly, it’s highly likely that viewers will simply move on to the next site that offers a similar product. Create a site that is viewable in all browsers, and not just ones that are common. If your site appears broken to your viewers, they are not going to risk making a purchase. Make all important clicks and buttons bold. For example, adding something to a shopping cart or checking out should be tasks that are easy to find and easy to click. The easier you make it for your viewers, the more likely they are to purchase your products.
2. Keep It Simple and Save Time
Don’t ask too many questions. If your site is asking your viewers for too much information, the viewer will quickly become wary and move on. Don’t ask for things you simply don’t need to know to help your customer. Avoid asking for private information unless it is absolutely necessary. Give your viewers an option to purchase and checkout without creating an account, and you’ll see an increase in sales in turn helping increase website conversion.
3. Inspire Trust In Your Viewers
4. State Your Returns Policy Clearly
Buying online is always a risk, especially when it’s a new product. Many consumers will opt out if they are unsure if they can return or exchange the product if something isn’t as they hoped it would be. Whether you allow returns or not, state this clearly to your customers during the purchasing process. Those sites that maintain a good return policy are more likely to see higher sales from viewers. Consumers relax when they learn they are able to return a product or exchange it for one that fits their needs.
5. Keep Your Customers Updated
The online purchasing process can be either incredibly satisfying or extremely frustrating, depending on how it is handled. Customers who are happy with their service are updated regularly on what is happening with their package and when it should arrive. Keep your customers informed of what is happening with the product from the second the sale is made, and reassure them regularly that their purchase is on the way. This shows your customers that you care about them and their needs, and will keep them coming back.
New technology makes it easy for online businesses to develop a more personal relationship with their viewers. With things like online video platforms and business videos available for each site to offer to their viewers, creating a relationship with them and encouraging every viewer to buy products is simply a matter of providing the right information and process for every consumer.