If you run a business that has only recently begun trading, you’ll need all the right tools to help get you started. Communication is something that every company, irrespective of how big they are or what products they offer, should consider carefully. Tools such as Powwow now video Conferencing could make a huge difference to the way in which you stay in touch with customers, investors and even potential employees, giving you a huge advantage over your rivals.

Video and Web Conferencing are both perfect for anyone who wants to communicate with ease while not having to spend a fortune on going to and from meetings. They also allow for collaboration by letting you invite people from all over the world to any conference call, while they can also save you time. Conference calling is a relatively new communication form, but how has it taken off, and what does the future hold?

The current market leader in web and video conferencing is Powwownow. Founded a few years ago, they have recently managed to strengthen their position as the biggest firm in their market by completing a takeover of one of their rivals. They received funding for the takeover courtesy of a £2.5m loan from Barclays as part of the government’s Funding for Lending scheme, which was recently closed down. They also stand to receive advice from the banking firm too.

There’s every chance that Powwownow could expand further, especially with sales growth figures of 30% year on year. However, they say that collaboration and video conferencing are still in their infancy, but they hope that the money from Barclays could help to keep their impressive growth figures going for the foreseeable future. As demand for conference calling software grows, there’s a good chance that more businesses will see it as essential for being able to do business in a cost-effective manner.