With the recent anti-government protests in the Middle East, as well as the modern 24-hour news stream and pervasiveness of mobile internet capabilities, crisis communication is perhaps more important now than any other time in history. During a time of crisis, whether it is a criminal allegation, investigation, natural disaster, large protest, or other unusual and potentially dangerous situation, people expect to be able to access information that is relevant to the incident and receive a timely response from the companies or entities involved. This is partly due to the widespread access to internet and media that people have today, making digital crisis communication a major part of crisis communication in general.
What Does This Mean?
At Levant Digital, our expertise in middle eastern digital marketing facilitates delivery of exceptional digital crisis communication tools. We carefully prioritize your primary concerns during such times of crisis and create a plan that can be executed efficiently and effectively should a situation occur. Because you always keep in mind such critical threats as public safety, reputation damage, and financial loss, we do too.
One of the main concerns in a difficult situation of crisis is maintaining a high level of accessibility and connectivity with the public and people important to your company. Levant Digital’s team of experienced crisis communication professionals will help plot technology and create open methods of contact necessary for achieving this end.
Other areas of focus to consider while putting together a digital crisis communication plan include displaying concern for people affected by the incident, being available for the news media, creating simple and efficient communication processes, and implementing a secure hold on what information is released to the public and what is not.
Creating a precise crisis communication plan is important for companies, their bank accounts, and their reputations, but also for their customers. Appearing prepared and reacting efficiently in the face of danger will allow customers to maintain faith in your company, despite other factors that are out of your control. Levant Digital can provide your company with the tools you need always be equipped in a tough situation.
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