The world changes. People change. Technology, tastes and times change. If you want your company to have any staying power, you must regularly re-evaluate and, if necessary, tweak your branding strategy in order to ride these waves of change and keep your brand identity above water. To effectively evaluate your brand in the marketplace, look..

One of the most important tasks when formulating your digital marketing strategy is developing a great domain name for your website. A domain name functions as part of your branding campaign, so it should distinguish your company or blog from the crowd. Make sure it conveys a little about who you are and what you do. Creating an..

As the owner of a website, you likely check your site’s stats daily to get a solid picture of your readership. But what should you do if your numbers aren’t steadily increasing? Answer: Make your website socially shareable. In today’s market, it’s difficult for a business to survive without engaging its core audience via social..

In today’s technologically advanced world, email is an essential part of any business’s means of communication. Depending on your preferences, you can choose to host your business email accounts on an in-house server or on a hosted cloud service. Although both choices have pros and cons, the cloud offers some significant advantages over in-house servers,..

Email’s a necessity for any company, so when a startup prepares to enter the marketplace, establishing an email system is a given. The real decision is the choice of which kind of email service to use: a cloud hosted provider or an in-house server? Efficiency, cost and reliability are all the factors to be considered…

Every small business needs a website, regardless of what type of business it is, how strong its offline marketing is, or even how good its Facebook page is. Your company website acts as the gateway to your business, providing potential customers with valuable information and giving a first impression for people who find you online…

The “nut hand” in poker is the strongest playable hand, guaranteeing a win for that deal. In this metaphorical situation, the rest of the table might not know you have the winning hand, but you know and you make bets accordingly. When tackling online marketing for your business, consider where you place your biggest bets,..

Retargeting an audience is challenging, creative and can be fraught with potholes and road blocks. When your marketing strategy involves retargeting customers, you have multiple options. In most cases, your success is heavily dependent on your retargeting campaign ads and approach. Focusing on retargeting can spearhead a successful marketing campaign with a new demographic customer..

There are many ways to market your small or online business. You can send out flyers, postcard or other mail-based advertisements. You can pay for ads to run on different television networks and radio stations. Or, you can take advantage of the multitude of potential customers through online marketing techniques such as retargeting. What is..

We’ve all signed up for a great email newsletter or two at some point. Some of them we may look forward to, and others we may just automatically toss in the trash bin. What makes us do that? Conversely, what makes a good newsletter worth looking forward to? Why do we love some and hate..

In a world where people are constantly on the go, mobile technology is gaining more and more importance, both to businesses and to individuals trying to simplify their lives. The more reliant people become on mobile technologies, the more necessary it is for businesses to alter their marketing strategies to accommodate these changes. Cell phone..

It always pays for your clients to tell their friends and family about why they use your particular business. And it could even pay for your client if they let their social networks know that they’ve been to your business. This is called social media marketing. A new type of social media effort spearheaded by..

Advances in technology have given businesses so many more opportunities to connect with their customers. Almost every business recognizes the importance of having a functional website, text promos, along with social networking profiles on Facebook and Twitter. Our culture is so technology-based that most people rely on the Internet for information, and it is the..